company

luxury outdoor + lifestyle e-commerce brand
website
instagram

project

fractional head of growth services, coordinating a €1M marketing budget and managing the entire f/w 25/26 release

planning + execution of:

• multi-channel performance marketing campaign (meta, tiktok and google)
• email marketing strategy
• product pricing, benchmarking and mix
• out-of-home community events and influencer activations
• tracking dashboard for all growth metrics

results

• total q4 revenue target beaten in less than one month
• >4.0 ROAS achieved
• highest revenue-generating months ever achieved for the business
• revenue validation achieved to support series b fundraising

company

hot yoga and hot pilates studio in primrose hill, London
website
instagram

project

go-to-market for the launch of a new hot yoga / pilates brand + physical studio

planning + execution of:

• social media strategy, account management + content generation
• meta and tiktok performance marketing
• campaign management and email marketing strategy
• influencer activations
• tracking dashboard for all growth metrics
• merchandise design + production

results

• >7,000 bookings in first 2 months of operations
• >4.5 ROAS achieved across paid meta and tiktok campaigns
• mailing list development to >1,000 contacts within first month of operation

company

premium ready-to-drink cocktails from Barcelona, created behind the bar at Casa Bonay. six award-winning drinks from 0% to 10%, now launching in the UK
website
instagram

project

growth partner for the UK launch, with one team making the creative and running the spend, from the first ad through to the inbox

planning + execution of:

• meta paid social for the UK market
• creative conversion optimisation: concepts, hooks, copy and storyboards
• organic instagram and tiktok
• libertine residents, a London creator programme
• klaviyo email marketing
• website conversion and order value optimisation
• retail support for whole foods
• tiktok shop and tiktok ads
• drinks category support from our industry consultant
• tracking and monthly reporting on all growth metrics

results

tbc - too early to tell, we only started working together in sep 2026

company

premium organic meal prep based in Dubai, UAE: local seasonal produce, seed oil free and calorie counted, delivered across all seven emirates
website
instagram

project

fractional growth team, with the founder as the face of the brand and NO IDEA as the engine behind it

planning + execution of:

• growth strategy, funnel planning and tone of voice
• content engine: copywriting, editing and posting on instagram
• nano-creator programme, from recruitment to management
• paid growth, from post boosting to a full meta ads funnel
• email marketing and retention
• community strategy

results

tbc - too early to tell, we only started working together in sep 2026

company

fastest-growing supplements brand in DACH (covering natural elements + nature love sub-brands)
website
natural elements instagram
nature love instagram

project

end-to-end management of natsana's first youtube-based influencer campaign with a €500,000 creator budget

planning + execution of:

• youtube creator list prospecting
• deal negotiation and contract closing
• tracking dashboard for all growth metrics
• content tracking and management

results

• >5.0 ROAS achieved, converting the €0.5M budget to >€2.5M revenue in 4 months
• business valuation boosted, prompting an acquisition by pharmaceutical giant, Bayer, directly following campaign conclusion

company

electrolytes supplements brand based in Dubai, UAE
website

project

fractional head of growth services, coordinating the brand's entire GTM across budgeting, content, activations, talent + partnerships, events, performance marketing, email marketing, CRM and CRO

results

product launching later this year

company

klaviyo agency, based in DC, USA
website

project

ownership and consultation of full growth funnel, from paid marketing through to CRM

planning + execution of:

• icp and targeting definition workshops
• meta ads, building a TOFU, MOFU + BOFU funnel with dedicated creatives
• design + implementation of no-show reduction email funnels
• design + implementation of existing client up-selling email funnels
• analysis of sales call recordings to then create call scripts for the sales teams (using MEDDPICC methodology)
• post-call email funnel + supporting one-pager design
• social media consultation, optimising content to boost conversion rates

results

• >2.0x growth in initial call bookings month 1
• >2.5x ROAS boost (achieving similar number of bookings with half the ad-spend) in month 2
• 2.5x growth in revenue by month 3

company

maritime software for inspection readiness and verified vessel data (SIRE 2.0, RISQ 3.2, hull + equipment), used across 1,500+ vessels worldwide
website

project

demand generation for a b2b saas sales team, taking ship owners and managers from first ad to booked demo

planning + execution of:

• icp definition and audience filtering, so only ship owners, managers and operators reach the sales team
• paid campaign structure and creative, with pain-led and case-study-led hooks per product
• landing pages per product with qualifying demo-booking forms feeding the sales calendar
• weekly performance reviews with the kaiko team

results

tbc - project kicked-off jul 2026