project
fractional head of growth services, coordinating a €1M marketing budget and managing the entire f/w 25/26 release
planning + execution of:
multi-channel performance marketing campaign (meta, tik tok and google)
email marketing strategy
product pricing, benchmarking and mix
out-of-home community events and influencer activations
tracking dashboard for all growth metrics
results
total q4 revenue target beaten in less than one month
>4.0 ROAS achieved
highest revenue-generating months ever achieved for the business
revenue validation achieved to support series b fundraising
company
fastest-growing supplements brand in DACH (covering natural elements + nature love sub-brands)
website
natural elements instagram
nature love instagram
project
end-to-end management of natsana’s first youtube-based influencer campaign with a €500,000 creator budget
planning + execution of:
youtube creator list prospecting
deal negotiation and contract closing
tracking dashboard for all growth metrics
content tracking and management
results
>5.0 ROAS achieved, converting the €0.5M budget to >€2.5M revenue in 4-months
business valuation boosted, prompting an acquisition by pharmaceutical giant, Bayer, directly following campaign conclusion
project
go-to-market for the launch of a new hot yoga / pilates brand + physical studio
planning + execution of:
social media strategy, account management + content generation
meta and tiktok performance marketing
campaign management; email marketing strategy
influencer activations
tracking dashboard for all growth metrics
merchandise design + production
results
>7,000 bookings in first 2-months of operations
>4.5 ROAS achieved across paid meta and tiktok campaigns
mailing list development to >1,000 contacts within first month of operation